Robert Britting Jr.
Commercial transformation, marketing strategy, and go-to-market execution.
About Robert
Robert Britting Jr. is a commercial strategy, business development, and transformational leadership executive with more than 20 years of experience spanning sales, marketing, operations, patient services, digital innovation, and general management across the pharmaceutical industry. He operates at the intersection of commercial growth, organizational alignment, and execution strategy, helping companies simplify complexity, strengthen operational performance, and build scalable commercial models that support sustainable growth. His experience includes commercial leadership, customer marketing, vendor business development, C-suite engagement, commercial operations, digital innovation, patient services, and cross-functional leadership across organizations including GSK, AstraZeneca, Novartis, and Teva. Today, Robert serves as Founder and CEO of RJB Consulting Partners, partnering with life sciences organizations as a fractional general manager and strategic advisor to improve commercial effectiveness, accelerate business development, and guide organizations through periods of transformation and growth. He is known for combining strategic thinking with operational rigor, helping leadership teams align people, processes, and execution to drive measurable business impact in rapidly evolving commercial environments.